The granite towers of Torres del Paine at dusk under orange clouds
South America

Media kit · 2026

Travel media for South America, since 2015.

2.2M+ followers 15M+ reach in the past 90 days
Torres del Paine, Chile51° S

About

Eleven years covering one continent.

Southamerica is an independent travel media brand exploring the destinations, cultures, landscapes, and extraordinary places to stay across South America. Since 2015, we’ve built an audience of more than 2.2 million followers through research, curation, original content, and storytelling.

Our coverage connects travelers and curious audiences with the continent, making Southamerica a natural media partner for hotels, tourism boards, airlines, and expedition operators looking to reach people with an established interest in the region.

Founder

Wadé Prospere

Wadé Prospere created @southamerica in 2015 while living in Buenos Aires. Since then, he’s traveled extensively throughout the continent and is now based in Rio de Janeiro. Outside of Southamerica, he’s worked in finance, consulting, and marketing, including two years leading a digital agency in New York.

Corcovado and Christ the Redeemer seen through palm fronds above the rooftops of Rio
Rio de Janeiro23° S
Explora Patagonia's long white lodge, its windows lit at dusk, below Paine Grande and the Cuernos del Paine
Explora Patagonia, Torres del Paine51° S

Audience

Who follows @southamerica

2.2M+
Followers across Instagram and Facebook
15M+
Reach in the past 90 days
775K
Followers on Instagram

Follower and reach figures as of October 2026.

Where Instagram followers live

  • Brazil23%
  • United States14%
  • Chile9%
  • Argentina6%

Most of the rest live elsewhere in South America, across Europe and in Australia.

Age

  • 18–249%
  • 25–3451%
  • 35–4426%
  • 45+14%

Gender

50 / 50

An even split between men and women.

Facebook adds 1.4M+ followers at facebook.com/travelsouthamerica.co, and guides, hotel reviews and itineraries live at travelsouthamerica.co.

The work

What we publish

We produce original photography, researched travel stories, visual explainers, hotel features, and destination guides. Our work combines research, curation, and storytelling across social media and our website, with an emphasis on content that informs, inspires, and encourages discovery.

Carousel cover: 4 ways to set foot on Antarctica from South America
CarouselMaking Antarctica feel within reach, with every route from South America comparedView on Instagram ↗
Carousel cover: Where you should go in Brazil based on what you need right now
CarouselConnecting travelers with destinations through relatable storytellingView on Instagram ↗
Reel cover: Iguazu Falls seen from a helicopter window
Partner reelInside Belmond Hotel das Cataratas: A pink colonial landmark within Iguaçu National Park, steps from the fallsView on Instagram ↗
Carousel cover: Where you should go in South America based on what you need right now, over the dunes and lagoons of Lençóis Maranhenses
CarouselMatching travelers to the right corner of the continent, one mood at a timeView on Instagram ↗
Reel cover: Casa de Uco among autumn vineyards below the Andes, titled Mendoza, Argentina
Partner reelInside Casa de Uco: Vineyards, the Andes and the slow rhythm of Mendoza’s Uco ValleyView on Instagram ↗
Carousel cover: About Brazilian Culture, over swimmers at Arpoador with Dois Irmãos behind
CarouselBringing Brazilian culture to an international audience, one everyday observation at a timeView on Instagram ↗
Carousel cover: Top 10 most extraordinary hotels and unique experiences in South America, over lit domes under the Milky Way
Ranking carouselRanking South America’s most extraordinary stays, from Iguazu to Easter IslandView on Instagram ↗
Carousel cover: The most beautiful hotel view in Chilean Patagonia, Explora’s lit windows below the Cuernos del Paine
Hotel carouselInside Explora Patagonia: A lodge designed around one of the world’s most extraordinary landscapesView on Instagram ↗
Reel cover: a puma in close-up, captioned Torres del Paine has the highest density of pumas on the planet
Partner reelTelling Explora’s conservation story through the pumas of Torres del PaineView on Instagram ↗
Reel cover: riders crossing the steppe below the Torres del Paine, titled A day at Explora’s Torres del Paine Conservation Reserve
Partner reelInside the Explora Conservation Reserve: Former cattle ranchland in Torres del Paine, rewildedView on Instagram ↗
Article cover: Dois Irmãos framed by a round window at Janeiro Hotel
Hotel reviewInside Janeiro Hotel: A review of Leblon’s design-led beachfront stayRead on travelsouthamerica.co ↗
Article cover: a line of trekkers crossing the ice of the Perito Moreno Glacier
Destination guideHelping travelers plan Perito Moreno, from mini-trekking on the ice to boat toursRead on travelsouthamerica.co ↗
Carousel cover: 19 clubes que ajudam a explicar por que o Brasil é o país do futebol
Collaboration carouselTelling the story of Brazil through its football, one club at a timeView on Instagram ↗
Map carousel cover: a satellite map of South America marking the Cocora Valley
Map carouselPutting lesser-known places on the map, starting with Colombia’s Cocora ValleyView on Instagram ↗
Carousel cover: Brazil lives on its edge, a map of the coastal band where 54.8% of Brazilians live
Data carouselTurning population data into a story about Brazil’s coastlineView on Instagram ↗

Carousels

Researched guides, rankings, maps, and visual explainers that reveal something interesting, useful, or unexpected about South America.

Reels

Short-form videos that bring destinations, hotels, and experiences to life, highlighting the atmosphere and distinctive character of each place.

Stories

A more immediate connection with our audience through travel discoveries, recommendations, interactive polls, and questions.

Guides & Reviews

In-depth hotel reviews and destination guides that help travelers discover where to stay, what to experience, and how to explore South America.

A guest room looking out through wide windows at Paine Grande and the Cuernos at sunrise
Explora Patagonia, Chile51° S

How we work

Our editorial standards

  • A more considered approach

    We combine original content, research, curation, and storytelling to create thoughtful, engaging posts worth saving and sharing.

  • Carefully selected properties

    We feature hotels and lodges for their exceptional settings, architecture, hospitality, and distinctive experiences. Our selections are informed by independent research, firsthand experience where possible, and careful consideration of what makes each property worth visiting.

  • Accuracy matters

    We verify facts, figures, and geographic information before publishing. Our coverage spans South America, from iconic destinations to lesser-known places worth discovering.

  • Thoughtful partnerships

    We collaborate with hotels, tourism boards, airlines, and travel organizations that share our interest in South America, developing partnerships that align naturally with our editorial coverage and audience.

Curated hotel guide

106 hotels and lodges. Nine countries. Independently researched.

We’ve researched more than 450 properties across South America to develop a curated selection of 106 hotels and lodges, organized into three collections: World-class hospitality, Destination stays, and Under-the-radar gems.

Developed for private clients seeking help planning trips throughout South America, each profile explains what makes a property special, who it’s best for, and the research behind our selection.

Private clients can access the curated hotel guide at southamericastays.com ↗
The @southamerica hotel guide: a map of South America marking 106 selected hotels and lodges, color-coded by nightly rate

Partners

Brands we’ve worked with

Selected collaborations across hospitality, travel, and tourism.

  • Belmond
  • Four Seasons
  • Explora
  • Casa de Uco
  • Quasar Expeditions
  • LATAM Airlines
  • Chile
  • Brasil
  • Visit Argentina

Contact

Let’s talk.

For partnerships and media inquiries, write to Wadé directly.

© 2026 @southamericaRio de Janeiro